Nintendo rolls in the green thanks to Pokemon GO . Nintendo's share price increased by 9% a day after the release of Pokemon GO, a new augmented reality mobile app that allows players to catch and battle Pokemon in the real world. Thank you to soaring stock prices, Nintendo now has a market value of $ 23 billion.
Pokemon GO jumped to first place on the Apple App Store and game servers crashed several times due to the overwhelming amount of users. While Pokemon GO is free to play, many analysts believe that the game would be profitable for Nintendo because of optional microtransactions and huge user base. After all, if one million users spent $ 0.99 per day on the application (the lowest levels microtransaction), Nintendo would see $ 1 million in profit a day.
Nintendo is trying to move their playing style to include mobile games. After the release of Miimoto, a social media application that allows players to interact with each other by Miis, Nintendo promised to release at least four other mobile applications this year. Nintendo will also release a new game console in 2017. Nintendo expects mobile game to become a profit center for the company, with expectations that it will increase their profits up to 33%.
(via Yahoo)
0 Komentar