Last week, thousands of businesses across the country discovered they were become a part of Pokemon GO , a new mobile game that combines real places of the world with the capture and struggling against Pokemon. Pokemon GO players travel and places of local interest, which often include local businesses and restaurants. Reactions to the slight surge in business was puzzled annoyance, but Pokemon GO represents a unique opportunity for some companies, particularly those who rely on walking to traffic, making money.
Believe it or not, companies can actually "attract" potential customers to their site using Pokemon GO . If your business is home to a PokeStop, you can seed with Lure modules, developed a game that drew the Pokemon PokeStop. Lure when a module is activated, all players nearby can see on their card, they can get to lure and enjoy the greatest amount of Pokemon in a zone.
If your company is the site of a PokeStop or has PokeStop nearby, you can easily keep Lure Modules and running during the work day. Lure modules last 30 minutes a piece and can be purchased individually or in sets of eight. By spending about $ 20, you can buy Lure modules enough to bring potential customers throughout the day.
Pokemon gyms are a little trickier to manage. Unlike PokeStops, players on three separate teams battle for control of Pokemon gyms. Teams will often gyms trade controls several times in a day and Pokemon GO encourages his teammates to come together and fight together in the same time in the gym to strengthen or weaken. We saw some retail businesses with Pokemon gyms offer a modest discount for the team in control of their location, which encourages players to keep an eye on your place of work and stop when their team is finally in control.
Some companies are also more general reductions for players who catch a Pokémon on the site, or have a rare Pokémon they can show. Although there is a risk that players will continue to catch a Pokémon, the game encourages players to walk around the city so any Pokemon GO loafers will probably be only a minor inconvenience.
All businesses will be able to take advantage of Pokemon GO and some may find the increased traffic being a nuisance. If you do not want your business to be a part of Pokemon GO , you can submit a Niantic Labs request to delete your location of the game.
Nintendo (the owner the Pokemon franchise) made millions of dollars a day off this application, so why not your business? With a little marketing and timely commitment, you can use Pokemon GO to attract and interact with customers in a fun and playful way.
Let us know if you used Pokemon GO to bring customers into your business in the comments below!
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